Medspa Practice Sales: The Best KPIs for Sustainable Growth
Growth in a medspa can look healthy long before it actually is. I have seen practices celebrate a record month because top-line revenue jumped, only to realize two months later that margins thinned, provider schedules became inefficient, and paid advertising was quietly buying low-value patients who never returned. On paper, sales were up. In reality, the business was becoming harder to run. That gap between strong sales and sustainable sales is where the right